Hill+Knowlton Strategies (H+K) has been awarded the integrated communications mandate for OnMobile and Onmo.
OnMobile is a player in the mobile entertainment category and Onmo is a mobile cloud gaming platform.
H+K's mandate is to develop and implement an integrated communications strategy which includes media management, online reputation management and PR services for the duo. The account was won following a multi-agency pitch.
Pallavi Nayak, director - marketing and communications, OnMobile Global and head - marketing, Onmo, said, “We are pleased to appoint Hill+Knowlton Strategies as our strategic communications partner in India. As we prepare to enter the Indian market with Onmo, we are confident H+K, with their in-depth experience and capabilities, are well-positioned to establish Onmo in India, while simultaneously communicating the strategic transformation that OnMobile is going through with its focus on mobile gamification.”
Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “Mobile entertainment and cloud gaming has seen a vertical take-off in India in the last two years. The combination of our experience in the sector globally and dynamic team locally positions H+K well to seize that opportunity and drive a purpose-led, integrated communication outreach for OnMobile and Onmo brands as leaders and disrupters in the Indian mobile entertainment industry.”