The results of The Gunn Report 2011 are now available at www.gunnreport.com
The most awarded commercials in the world in 2011 were: Nike 'Write The Future' (W+K Amsterdam, also the most awarded commercial in the 13-year history of The Gunn Report); Heineken 'The Entrance' (W+K, Amsterdam) and T-Mobile 'Welcome Back' (Saatchi & Saatchi, London) tied for number 2; Old Spice Body Wash 'Questions / Boat' (W+K, Portland) was number 4; Google Chrome 'Speed Tests' (BBH/Google Creative Lab, New York) and Volkswagen Passat 'The Force' (Deutsch LA/Lowe & Partners, LA) tied for fifth place.
Old Spice Body Wash
The most awarded print ads and campaigns in the world in 2011 were: Samsonite Suitcases 'Heaven And Hell' (JWT Shanghai) at number one; FedEx 'Neighbours campaign' (DDB Brasil, Sao Paulo) in second place; Harvey Nichols 'Accessories Required' campaign (Y&R Dubai) at number three; Decode Bing with Jay-Z 'Decode Bing with Jay-Z' (Droga5, New York) and Land Rover 'Passport Stamps' (RKCR/Y&R, London) tied for fourth place.
Decode Bing with Jay-Z
The most awarded digital in the world in 2011 was: Old Spice Body Wash 'Responses' campaign (W+K, Portland) at number one; Zenith Independent Band 'Sour/Mirror' (Masashi Qanta Saquoosha Hiroki,Tokyo) in secon place; Google Chrome 'Speed Tests' (BBH/Google Creative Lab, New York) and Mini Countryman 'Mini Getaway Stockholm' (Jung von Matt, Stockholm) tied for third place; and Uniqlo 'Uniqlo Luck Line' (Dentsu, Tokyo) in fifth place.
Zenith Independent Band
The most awarded countries in the world in 2011 were USA, UK, Brazil, Argentina and Germany (in that order).
The most awarded advertisers in the world in 2011 were Nike, Volkswagen, Google, Old Spice and WWF (in that order).
The most awarded agencies in the world in 2011 were: W+K Amsterdam; W+K Portland, AlmapBBDO (Sau Paulo); Del Campo Nazca Saatchi & Saatchi (Buenos Aires); Jung von Matt (Hamburg, Berlin, Dortmund).
The most awarded agency network in the world in 2011 was BBDO, with DDB, Ogilvy, Leo Burnett and W+K in the remaining positions from 2 to 5.