HDFC Bank has named Leo Burnett its creative agency on record. Leo Burnett is currently working on an integrated campaign for the bank. A digital film and TVC on the theme ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein’ is to be unveiled shortly.
According to a Leo Burnett executive, HDFC Bank had last launched a campaign five years ago.
The bank unveiled its Bank Aap Ki Muththi Mein positioning first in December 2014, as part of its digital banking offering GoDigital. At launch, the bank promised 75 transactions on the mobile, virtually converting it into a bank branch.
A Leo Burnett statement informed that the forthcoming campaign will talk about “HDFC Bank’s products and offerings, from banking service to loans, investments, one click payments and one click shopping – all digitally accessible to customers through the bank’s mobile application.”
Kartik Jain, EVP and head – marketing, HDFC Bank, said, “Customer centricity is key to our marketing success. Going forward we want to intensify our focus on highlighting how digital banking is enabling customer convenience. We have been at the forefront of launching services that use the latest technologies to benefit our customers. We wanted to partner an agency that understands consumer behaviour effectively and uses the power of integration to communicate Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers.”
Saurabh Varma, CEO, Leo Burnett South Asia, added, “As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring our multi-disciplinary approach for creating an integrated narrative for HDFC Bank that would shine the spotlight on their digital offerings. This will help us partner HDFC Bank in achieving the change they are looking for in their business.”
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