Havmor Ice Cream appoints Interactive Avenues to handle digital
Account won following a multi-agency pitch
Jul 09, 2021 05:33:00 AM | Article | Campaign India Team
Interactive Avenues – A Reprise Network Company, has won the integrated digital mandate of Havmor Ice Cream. The account was won following a multi-agency pitch.
The agency's Gurugram team will handle the account. The mandate includes social media management, creative, paid media, ecommerce, and listening/ORM.
Vincent Noronha, VP - marketing and business head parlours, Havmor Ice Cream, said, "With the shift in audience behaviour and increased digital activities, Havmor aims to occupy higher mind space of the consumers by tapping into the non-linear consumer journey and better targeting that digital has to offer. We are delighted to have Interactive Avenues on board as our digital partner. Through its digital presence, Havmor has been synonymous with summertime treats, sweet memories, and pure fun. In these distressing times, we want to continue offering joy to families and our TG, so that Havmor resonates as a brand made of good ingredients. We are confident that Interactive Avenues will beef up the digital presence further with its impactful and innovative solutions. We are looking forward to this partnership."
Abbhishek Chadha, SVP and business head, North and East, Interactive Avenues – A Reprise Network Company, said, "We are thrilled to be onboarded by a vibrant, energetic and popular brand like Havmor. We are looking forward to working with Havmor and further scaling up their digital experiences and activations. Looking at the current consumer journey disruption post Covid, we will need to activate all cogs of content, activation and experience for giving them an integrated digital solution, which will deliver business value to them."