Havas Media Group India has been awarded the integrated mandate of lingerie and nightwear brand Clovia, following a multi-agency pitch.
The account will be handled by the agency’s New Delhi office. An agency statement said the spends are estimated to be over Rs 30 crore.
Pankaj Vermani, co-founder and CEO, Clovia, said, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”
“Clovia is introducing a new wave of international styles and quality in the Indian consumer space. We found the same passion in Havas Media who understood the need to provide a world class shopping and product experience to the Indian woman,” added Neha Kant, co-founder and CRO, Clovia.
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy; lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”
“Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” added Mohit Joshi, MD, Havas Media Group – India.