Havas Media ropes in Sumit Kumar as GM, Mobext

Havas Media India has roped in Sumit Kumar as general manager, Mobext. Kumar, who joins from InMobi, is mandated with establishing Havas’ mobile solutions and performance marketing unit Mobext in India.

The agency has also roped in SV Sunilkumar as business head, digital, Havas Media Mumbai. He joins from BrandEdge.

Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players - we are glad to have them on board.”

Anurag Bhatnagar, MD-digital, Havas Media India, added, “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India.”

Kumar has worked with SBI Life, Apna Paisa and IDBI Federal Life Insurance in past assignments. On the move, he said, “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions - a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India.”

Sunilkumar noted, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

He has worked with DDB Mudra, The Hindu and Radio Mirchi earlier.