Havas Media Group India has won the integrated media mandate for V-Guard Industries, a consumer electrical and electronics company in India.
The agency will be responsible for developing and implementing an integrated media strategy to reach and engage with the brand’s target audience. As part of the mandate, Havas Media Group will also handle V-Guard’s digital, TV, print, radio, OOH and cinema duties, as well as its expansion plans.
The account was won following a multi-agency pitch and will be handled by Havas’ Bengaluru office.
Nandagopal Nair, vice president and head – brand and communications, V-Guard Industries, said, "As a brand, we have always believed in consumer centricity. Today, the consumer purchase journey has become even more complex with multiple lines zigzagging about to move consumers from discovery to the final purchase. We were looking for a media partner who will navigate this complexity, work closely with the brand, align the defined media objectives to business and help achieve the desired outcomes. In Havas we found a partner who demonstrated the right strategic intent backed by a coherent, well-defined approach to deliver to the objectives. Would also like to thank Deloitte (Spatial Access) who partnered with us in the agency selection process."
Mohit Joshi, CEO, Havas Media Group India, said, "We are delighted to partner with V-Guard Industries, an established brand in the consumer electrical and electronics segment. Havas Media Group India is known for its innovative and data-driven approach to meaningful media solutions, and we are confident that our expertise will help V-Guard achieve their business objectives. We are looking forward to working together to develop a strong and effective media strategy that will drive their brand awareness and engagement."
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