Havas Media Group has bagged the integrated media duties of Sujata Appliances, a maker of juicer/mixer/grinders.
The agency's Gurgaon office will handle the account, taking over from incumbent Exposure Media, informed a Havas media statement. .
Akhil Agarwal, founder and CEO, Sujata Appliances, said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last three decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their commitment, passion and integrated media strengths have convinced us that we are with the best partners for growth. We look forward to a long and fulfilling partnership with them.”
Anita Nayyar, CEO, Havas Media Group, India and South, said, “Sujata has maintained its reputation for over three decades on the basis of its long-standing relationship with its trade partners, retailers and consumers. We are delighted to be associated with such a brand that has stood the test of time and successfully maintained the lead, in an age of cut-throat competition. This is the right time for consumer electronics and home appliances manufacturers to reconnect with their audiences and we look forward to providing meaningful solutions for the brand.”
Mohit Joshi, MD, Havas Media Group, India, said, "Sujata is a pioneer brand which thrives on quality and reliability. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Sujata."
Sujata Appliances is part of Mittal Electronics, established 1980. According to the company website, Sujata brand of juicer/mixer/grinders are used in 18 countries.