Havas Media Network has bagged the media mandate of Capri Global Capital.
The account was won following a multi-agency pitch. The business will be led by Manish Sharma, managing partner – West, Havas Media India.
Basant Dhawan, group CMO, Capri Global, said, “Capri Loans is on a mission to democratise credit access through its products and services and bring a transformative change to credit inclusion. We have an ambitious strategy to leverage the burgeoning opportunities and a critical goal of developing an ecosystem that encourages collective development of the low-income group across the country. Havas Media Network India’s understanding of our vision and their differentiated approach stood out for us. Combined with our expertise in providing the right credit, we are looking forward to work with Havas Media Network India to engage with our target audience more effectively through right media channels. We are excited to embark on this journey and look forward to delivering outstanding results together.”
Mohit Joshi, CEO, Havas Media Network India, said, "We are thrilled to have secured the integrated media mandate for Capri Loans. Capri Loans believes that financial progress grants families, access to health, education, and an overall better quality of life and we are honored to be associated with such brand ethos. With our integrated approach and strategic planning driven by a team of seasoned professionals, we look forward to creating a meaningful impact that resonates with their target audience and propels their growth in the competitive financial landscape of India.”
Uday Mohan, managing director, Havas Media India, added, "We eagerly look forward to driving impactful and result-driven solutions that strengthen Capri Loans’ market position and capture new opportunities within the financing industry. Our agency's comprehensive media services will encompass various channels, facilitating a synchronised and targeted media communication strategy to effectively reach the intended audience."