Campaign India Team
Oct 20, 2015

Havas Media bags BlueStone’s media duties

Account won following multi-agency pitch

Havas Media bags BlueStone’s media duties
Havas Media Group India has won the mandate to handle online jewellery portal BlueStone.com’s traditional, digital and mobile media mandates.
 
The account was won following a multi-agency pitch. MEC was the incumbent.
 
Gaurav Kushwaha, founder-CEO, BlueStone.com, said, “We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long-term partners.”
 
Pushkar Jain, CMO, BlueStone.com, added, “The 'Digital at Core' philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to navigate this territory.”
 
Ashul Khandelwal, VP – marketing, BlueStone.com, noted, “We were impressed with Havas Media’s passion and commitment towards BlueStone.com. We look forward to this association.”
 
Anita Nayyar, CEO, Havas Media Group – India and South Asia, said, “We are delighted at this win. Havas Media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.” 
 
Mohit Joshi, MD, Havas Media Group – India, added, “Havas Media’s unique proposition focused on 'Meaningful Brands' has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.”
 
The account will be handled by the agency’s Bengaluru office, led by Saurabh Jain.
Source:
Campaign India