Havas Group India has announced a strategic tie-up with Quite Easily Done (QED), a Kolkata-based digital marketing agency.
This collaboration is aimed at further driving the creative and digital excellence for Havas Creative Group India.
Called Havas QED, the new entity will partner Havas Creative Group India, which houses agencies including Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (design) and Shobiz (experiential).
Anisha Singh Motwani, founder and CEO, QED, will lead the agency. She will report to Manas Lahiri, managing director, Havas Worldwide India (creative).
Rana Barua, Group CEO, Havas Group India, said, “Over the previous two years, we went from three to ten companies through acquisitions, joint ventures, and strategic alliances, adding agencies such as Conran Design Group, Havas CX, Think Design, and Shobiz Havas under the creative umbrella. Media saw the addition of verticals including Havas Content, Havas Sports and Entertainment, Havas Market, and a strategic alliance with Tribes. This has resulted in tremendous growth and has propelled our reputation in the industry. Eastern India, without a doubt, offers unexplored commercial potential. This strategic alliance, I believe, is the first resolute step in the market and opens the door to the possibility of our fourth Village in India, in the future.”
Lahiri said, “We’ve been working with Anisha and the QED team for the past two years, and she’s one of the most promising entrepreneurs in India. This partnership is the best cultural fit for us, and I’m certain that our collaboration will help us add many new clients and write a new chapter in our growth journey.”
Motwani added, “Our collaboration with Havas Worldwide India has been moving from strength to strength. This strategic alliance is an organic step towards further strengthening our partnership with the agency. I am confident that we will continue to deliver ground-breaking work together.”