Campaign India Team
Oct 28, 2015

Havas bags HolidayIQ's integrated media mandate

Account won following multi-agency pitch

Havas bags HolidayIQ's integrated media mandate
Havas Media Group India has won the integrated media mandate of HolidayIQ.com following a multi-agency pitch. The mandate covers traditional, digital and mobile solutions.
 
Hari Nair, founder-CEO, HolidayIQ, said, "We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with our objectives. Young, professional and passionate we look forward to working with this Havas Media team."
 
Diptakirti Chaudhuri, CMO, HolidayIQ.com, said, "The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate."
 
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, "It is a great win for us. HolidayIQ is a very ‘meaningful’ brand in an extremely engaging category.  Havas also has an entrepreneurial DNA which allows us to understand the challenges and objectives of these clients better. Bengaluru is an important market for us and we are seriously investing time and talent in expanding our operations here."
 
Mohit Joshi, managing director, Havas Media Group India, added, "We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association."
Source:
Campaign India