Campaign India Team
Feb 24, 2020

Harappa Education appoints Saatchi & Saatchi Propagate

Harappa Education is an online learning institute

Saatchi & Saatchi Propagate was formed when L&K absorbed the staff of Propaganda India in 2019
Saatchi & Saatchi Propagate was formed when L&K absorbed the staff of Propaganda India in 2019
Saatchi Propagate has bagged the creative and communication mandate for Harappa Education. The agency will be keeping digital and social media at its core for the online learning institute.
 
Shreyasi Singh, founder and CEO, Harappa Education, said, "We are thrilled to have found a dynamic partner who understands the nuances of the category and the landscape we operate in. Saatchi Propagate’s creative approach, insightful team and focus on driving business outcomes gives us great confidence about partnering with them for our brand-building journey. We look forward to a long and rich partnership.”
 
Priya Jayaraman, CEO, Saatchi Propagate said, “We are already excited about making the right connections for Harappa. Their learning platform for developing the right workplace habits -- that lead to organizational success and better careers — is about more than just creating great content. It actually gives us the opportunity to impact the lives of so many people who can benefit from Harappa’s innovative curriculum. An absolutely fabulous Harappa team is icing on the cake, and we look forward to making this an enjoyable journey.”
 
In 2019, L&K Saatchi & Saatchi integrated the staff of digital agency Propaganda to its team and created a digital division titled Saatchi & Saatchi Propagate. 
 
Source:
Campaign India

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