Campaign India Team
Jul 16, 2019

Propaganda India is now Saatchi & Saatchi Propagate

Co-founder and CEO of Propaganda is CEO of new entity

Propaganda India is now Saatchi & Saatchi Propagate
L&K Saatchi & Saatchi has integrated the staff of digital agency Propaganda to its team and created a digital division titled Saatchi & Saatchi Propagate. 
The agency will be led by Priya Jayaraman, co-founder and CEO, Propaganda and Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi.
The 60-member team from Propaganda will join L&K Saatchi & Saatchi's 65-member digital team.
On the association, Nair said, "The agency has been around for eight years and won a Grand Prix at Spikes in 2018. Their skill sets make it a proper 'digital first' agency. They are a cut above the rest and really understand technology. They have worked very closely with the likes of Google and Amazon."
He added, "We have an integrated digital team. We were a 65-member team already. But these guys play at a level that's so high and get data, technology and are really poised to take things to the next level."
Campaign India

Related Articles

Just Published

13 hours ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

13 hours ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

17 hours ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

17 hours ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author