L&K Saatchi & Saatchi has integrated the staff of digital agency Propaganda to its team and created a digital division titled Saatchi & Saatchi Propagate.
The agency will be led by Priya Jayaraman, co-founder and CEO, Propaganda and Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi.
The 60-member team from Propaganda will join L&K Saatchi & Saatchi's 65-member digital team.
On the association, Nair said, "The agency has been around for eight years and won a Grand Prix at Spikes in 2018. Their skill sets make it a proper 'digital first' agency. They are a cut above the rest and really understand technology. They have worked very closely with the likes of Google and Amazon."
He added, "We have an integrated digital team. We were a 65-member team already. But these guys play at a level that's so high and get data, technology and are really poised to take things to the next level."