Happy Creative Services launches design cell

Happy Creative Services has launched a design cell, which will offer identity creation, branding and packaging services, besides retail and environment design. It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will be driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out of Bangalore.

"We have been offering design services to many from the day we started. We've also been fortunate to win a few awards for our work in design. We took our time to build a body of work and crystallise on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space," said Kartik Iyer, chief executive officer, Happy.

"Having a specialised design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch," said Praveen Das, chief creative officer, Happy.

Some of the design work that has come out of Happy in the past includes the 'Never wasted' bag and skinny jeans packaging for Lee, the new logo of online fashion retailer Myntra.com, the logo and store experience of fashion retailer Basics Life, and innerwear packaging design for fashion brand Basics 029.