Campaign India Team
Jul 30, 2012

Happy bags Maiya's Foods and Amante Lingerie

Both businesses were won without a formal pitch process

Happy bags Maiya's Foods and Amante Lingerie

Happy Creative Services has announced that it recently bagged the Maiya’s Foods account based in Bangalore. Maiya’s is a processed foods initiative owned by Dr Sadananda Maiya.

“While we are about preserving traditional foods, we are also about innovation in the way we make sure it lasts in all its purity after being packaged. In that way we are a cross between the past and the future. We chose Happy because we wanted a young agency would could understand and communicate the same,” said Maiya.

“It’s great to be working with Mr. Maiya again. Some of us at Happy have had the opportunity to work with him in our previous jobs. He is a very inspiring person and an unconventional thinker himself. It’s an honour to be chosen to launch his own personal brand," said Kartik Iyer, chief executive officer, Happy.

Happy has also been chosen as the creative partner for lingerie brand Amante, owned by the MAS holdings group based in Sri Lanka.

“Happy Creative Services have been appointed as our advertising agency because we believe they have the ability to inject unshakable awareness and loyalty for Amanté into the Indian fine lingerie consumer’s mind, benefitting both,” said John Chiramel, chief executive officer, Amante.

"We were awarded the Amante business on the basis of our experience in the fashion-apparel space, our flair for media-agnostic innovative thinking and our expertise in building brands ground-up. That's what makes this win extra special for us," said Siddhartha Roy, chief operating officer, Happy.

Both businesses were won without a formal pitch process.

Campaign India