Happilo appoints Sideways for its creative mandate

Account won without a multi-agency pitch

Mar 14, 2022 04:33:00 AM | Article | Campaign India Team

Sideways has been awarded the creative mandate for Happilo, a dry fruits brand. 
 
The agency will be responsible for conceptualising Happilo's brand films with an aim to bring alive its brand essence in the dry fruits segment. 
 
For its first campaign, Sideways is crafting digital scripts for Rajasthan Royals – the brand’s official title partner this IPL season. 
 
This account was won without a multi-agency pitch. 
 
Vikas Nahar, founder, and CEO, Happilo, said, “Happilo has already made its mark as the largest dry fruit brand in the country. Now we want to take the brand across the globe. Abhijit from Sideways is one of the top creative minds in the country, and he has created many prominent brands in the past two decades. We believe the association with Sideways will create disruption and build tremendous brand equity.” 
 
Abhijit Avasthi, co-founder, Sideways, said, “Happilo dry fruits are the perfect snack – they are super tasty and super healthy. Brand Happilo comes to mind when we think of the category. Happilo wants to be that brand that is synonymous with the dry fruits category in the years to come. We look forward to creating some fun and endearing work to build brand Happilo during this IPL season.”