Hansa Research has appointed Ashish Karnad as executive vice president and head, media and digital business. He will be responsible for the entire media and digital business of the company.
He moves from Nielsen Media, where he was in charge of IRS, (the Indian print currency).
Karnad said, “It's a great feeling to be joining the Hansa Research Group. The Indian media and digital scenario is an ever-evolving phenomenon and hence there is a constant need for newer information and better usability of research insights. This asks for a different perspective and a fresh approach when it comes to research processes and that is precisely what I have been mandated to do while I try to build a profitable media and digital business at the Hansa Research Group. I'm really excited and looking forward to this opportunity.”
With almost 25 years of experience, he has also worked across companies like Kantar India (both IMRB and Millward Brown).