Hanmer MS&L bags PR mandate for s.Oliver

Hanmer MS&L has won the PR mandate for European lifestyle and fashion brand s.Oliver. The brand forayed into the Indian fashion market though a JV with Orient Craft and is now present in New Delhi, Mumbai, Delhi and Gurgaon.

Commenting on the account win, Sunil Gautam, managing director, Hanmer MS&L, said, “We are delighted to have been chosen by s.Oliver as their communications consultants. Within the short span of time the brand has already created ripples in the Indian lifestyle market. With our expertise in brand communication and use of other non-traditional tools of communication, I am confident that we would be able enhance the brand imagery.”

Added Amit Rai, CEO, s.Oliver India, “The brand is at a very exciting stage in India. Though it is fairly new in the country, we are already in an expansion mode currently and to continue the momentum we needed a communications partner who understands the brand and tailors the communication based on the customer as well as the brand’s needs. The passion and thought process shown by Hanmer MS&L was completely in sync with our brand strategy.”