Moe’s Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors. The duo will play a key role by providing counsel on the growth and strategic decisions of the organisation.
The association will leverage insights from the duo’s knowledge and expertise across verticals with an aim to generate higher ROI for clients.
With more than four decades of experience, Gautam is one of the leading entrepreneurs of the communication industry. He has been instrumental in founding CLEA Advertising and Marketing and Hanmer & Partners. With a career spanning 23 years, Shergill has donned several roles including being the former CEO of MSLGROUP in India and a member of the Asia Leadership team and part of the India Board for the Group.
The duo jointly launched their consulting firm Pitchfork Partners in 2015.
Sunil Gautam and Jaideep Shergill, said, “Moe’s Art is a promising young brand in the communication industry and they have executed several innovative campaigns over the last few years. We are excited to associate with Moe’s Art at this stage of their journey and aid in fuelling the next wave of their growth.”
Mayank Sen, co-founder, Moe’s Art, said, “We believe that Sunil Gautam and Jaideep Shergill bring immense experience and expertise along with an enduring spirit of entrepreneurship to the table. Under their guidance we will expand the consultancy in newer avenues and services. We would also like to draw on their experience in creating innovation strategies and solutions for clients’.”
Sen added, “As our advisors, they will counsel on a macro-level including overall operations. Their involvement will be in other areas based on the scope of work. Their main focus will be to strengthen the organisational processes that include strategic expansion, tapping into the newer service areas, etc., while client-related operations are independently managed.”