Japan based Hakuhodo has acquired marketing technology agency AdGlobal360 for an undisclosed sum. AdGlobal360 is Hakuhodo’s first acquisition in India.
AdGlobal was founded in 2009 and is headquartered in Gurugram. It has a current workforce of more than 460 employees and was founded by Rakesh Yadav (CEO) and Mandeep Singh (chairman).
Nobuaki Kondo, president, Hakuhodo International, said, “We are very happy to welcome longtime partner AGL into the Hakuhodo family. We look forward to working even more closely with AGL, as our companies learn from each other and strive toward offering the best digital marketing solutions to clients in India. Hakuhodo is one of the few agencies in India that offers communication and business solutions to clients, not through specialist silos, but by integrating skill sets into a single structure. Our strategic focus on satisfying client needs in India will continue alongside initiatives such as AGL.”
Yadav said, “We are a digital marketing agency, which is rooted in a very solid technological foundation. We believe client-agency partnership of the future will not just be a story of integrating communication and customer touch-points, but also in seamlessly integrating marketing with the client’s technology infrastructure. This is what is going to make insights more meaningful and actionable. This is a common vision we share with Hakuhodo.”