Gynoveda, the Ayurvedic FemTech brand has announced the appointment of Taapsee Pannu as its brand ambassador.
With this association, the brand has rolled out a campaign #AyurvedaForHealthyPeriods. Conceptualised by Anomalous, the film aims to highlight deep-rooted societal changes that can have an effective impact on women’s health and emotional well-being.
Vishal Gupta, founder and CEO, Gynoveda, said, “Our vision is to establish Ayurveda as the world's first choice for women to permanently solve menstrual disorders. Gynoveda combines Ayurveda, technology, content and community that makes women's healthcare easy, accessible and affordable from puberty to menopause. Taapsee is an icon for women's empowerment and has always challenged the status quo. Her views echo the mission that we have set to achieve and through this association, we hope to accomplish major transformations in the area of women’s overall health and wellness.”
Rachana Gupta, co-founder, Gynoveda, said, “I have always believed that for a woman to look good outside, she must be healthy inside. At Gynoveda, we aim to help women get healthy inside to be strong outside. We evangelise the Ayurvedic diet that have a positive impact on their menstrual health. Taapsee hasn’t just joined Gynoveda as a brand ambassador, but will empower our shared vision as a change-maker to improve the way women perceive menstrual health.”