Campaign India Team
May 10, 2022

Gynoveda gets Taapse Pannu as brand ambassador

Launches a digital film to highlight its association

Gynoveda gets Taapse Pannu as brand ambassador
Gynoveda, the Ayurvedic FemTech brand has announced the appointment of Taapsee Pannu as its brand ambassador. 
 
With this association, the brand has rolled out a campaign #AyurvedaForHealthyPeriods. Conceptualised by Anomalous, the film aims to highlight deep-rooted societal changes that can have an effective impact on women’s health and emotional well-being. 

Vishal Gupta, founder and CEO, Gynoveda, said, “Our vision is to establish Ayurveda as the world's first choice for women to permanently solve menstrual disorders. Gynoveda combines Ayurveda, technology, content and community that makes women's healthcare easy, accessible and affordable from puberty to menopause. Taapsee is an icon for women's empowerment and has always challenged the status quo. Her views echo the mission that we have set to achieve and through this association, we hope to accomplish major transformations in the area of women’s overall health and wellness.”
 
Rachana Gupta, co-founder, Gynoveda, said, “I have always believed that for a woman to look good outside, she must be healthy inside. At Gynoveda, we aim to help women get healthy inside to be strong outside. We evangelise the Ayurvedic diet that have a positive impact on their menstrual health. Taapsee hasn’t just joined Gynoveda as a brand ambassador, but will empower our shared vision as a change-maker to improve the way women perceive menstrual health.”
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

19 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

20 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

21 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.