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May 19, 2009
GSKCH pushes cold Horlicks, Boost
Taking its ‘Cold Consumption’ campaign forward, GlaxoSmithKline Consumer Healthcare (GSKCH) has launched a modern retail activity for its brands, Horlicks and Boost. The campaign is targeted towards driving the HFD (health food drinks) category consumption in the summer months and includes special promotional offers, in-store branding and sampling activities.
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