GrowthJockey unveils marketing intelligence platform

Digital solutions provider GrowthJockey has introduced Intellsys, an AI-powered marketing intelligence platform to provide businesses with real-time, data-driven insights. The platform, company informs, accelerates and streamlines the tasks including campaign performance monitoring, ad spend optimisation, or large-scale A/B testing.

Based on Copilot AI, Intellsys can consolidate data from 200-plus complex, siloed data sources while analysing over 1.5 crore data points every second. Tracking more than 1,000 metrics it can provide insights in real-time.

Leveraging community intelligence to provide actionable insights, Copilot AI, according to GrowthJockey, provides businesses with hypothesis-driven recommendations without them having to rely on data scientists or data analysts, thus, streamlining decision-making processes.

The platform features drag-and-drop interface for custom reports, seamless siloed data integration, and automated insights generation. GrowthJockey claims that Intellsys can help cut marketing costs by up to 38%.

The Intellsys platform, the company informs, has already been used by Dr Reddy's Laboratories, Dulux, Greaves Electric, and SleepyHug to optimise their marketing campaigns, enhance operational efficiency, and drive growth.

“Intellsys represents a new era in marketing intelligence, combining AI with an intuitive user experience. With Intellsys, businesses can focus on strategic growth while leaving the data management complexity to AI,” said Ashutosh Kumar, CEO, GrowthJockey.