Campaign India Team
Apr 03, 2013

Grey’s ‘green’ campaign delivers ‘Killer’ punch at Olive Crown Awards

Cheil’s ‘Minus 1 Project’ for Samsung shines again, adjudged Campaign of the Year

Grey’s ‘green’ campaign delivers ‘Killer’ punch at Olive Crown Awards

Grey Worldwide won the Agency of the Year title at the IAA Olive Crown Awards 2013. The awards to celebrate creative excellence in communicating sustainability - or ‘green’ advertising - were given away at a ceremony in Mumbai on 1 April. This is the third edition of the property created by the International Advertising Association India Chapter (IAA).

In the 2013 edition, Grey’s work ‘Green Turn Water Saver Jeans’ for client Kewal Kiran Clothing’s Killer Jeans won the client the Advertiser of the Year title.

See the campaign here: 

The Campaign of the Year award went to the internationally awarded ‘Minus 1 Project’ for client Samsung Printers by Cheil Worldwide.

See the campaign here:

Other Gold Olive Crown winners in 2013 were Stark Communications, Umbrella Design, Scarecrow Communications, Innocean Worldwide, Cheil Worldwide, DDB Mudra, DDB Mudramax, BBH, JWT and Draftfcb-Ulka.

Padmashri Kartikeya Sarabhai was conferred the Olive Crown Green Crusader Award, an award presented to an individual who has dauntlessly fought the battle for going green.

A Green Hungama Award, open to participants under 30 years, was awarded to Abhishek Saxena of Webchutney. This was adjudged on the basis of a 60-second green film entrants were asked to create.

MG Parameswaran, chairperson, Olive Crown Awards 2013, and ED and CEO, DraftfcbUlka, said the number of entries had risen by 45 per cent over the 2012 edition. He added that the jury, which comprised creatives including Sonal Dabral, KV Sridhar, Vinod Rao, Chax, Ramki and Charles Victor, were of the opinion that the quality of entries too had improved dramatically over the years.
Srinivasan Swamy, president, International Advertising Association, India Chapter, and chairman, RK Swamy BBDO, said, “There has been widespread acceptance for these awards as corporates see the green message as a key differentiator in a competitive environment. And going green is no longer a luxury but an essential part of doing business. We are delighted to see that clients are roping in agency partners to help them build green awareness for their brands”.

The full list of winners is as under:

Press - Consumer Products

 

Creative Heading

Agency

Client

Gold / Silver

World Environment Day

Ogilvy & Mather

The Hindu

Silver

 

Press - Services

 

Creative Heading

Agency

Client

Gold / Silver

 

Green Towel

 

Stark Communication

 

Kerala Department Tourism

Gold

 

Press - Corporate

 

Creative Heading

Agency

Client

Gold / Silver

 

Ganesha Campaign Gear Box

 

Umbrella Design

 

TOI / Bennett Coleman

Gold

Chalo Paltai

Ogilvy & Mather

Star Jalsha

Silver

Do Your Bit This World Environment Day

Ogilvy & Mather

The Hindu

Silver

 

TVC / Cinema - Consumer Product

 

Creative Heading

Agency

Client

Gold / Silver

 

Green Fold

 

Grey Worldwide

 

Killer Jeans Kewal Kiran Clothing Ltd.

Gold

 

TVC / Cinema - Services

 

Creative Heading

Agency

Client

Gold / Silver

 

Priest

 

Scarecrow Comm

 

Adore Charities

Gold

Tree

Contract

First Post.Com

Silver

 

TVC / Cinema - Corporate

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Trees Can't Do It

Innocean

Open Media Network

Gold

 

Manthan

Draft FCB Ulka

Amul 

Silver

Little Less Is Always Better

Black Pencil

Panasonic

Silver

 

 

Digital

 

Creative Heading

Agency

Client

Gold / Silver

 

Minus 1 Project Web Film

Cheil Worldwide

Samsung Printers

Gold

Go Green

Next Gen

Royal Challengers

Silver

 

Events

 

Creative Heading

Agency

Client

Gold / Silver

Give Water

DDB Mudra

 

Peter England Aditya Birla Nuvo

Gold

Think Blue Beetle

DDB Mudramax

Volkswagen

Gold

Chalo Paltai

Ogilvy & Mather

Star Jalsha

Silver

World Environment Day

Ogilvy & Mather

The Hindu

Silver

 

Out - Of - Home

 

Creative Heading

Agency

Client

Gold / Silver

 

Incredible Green Contest

 

BBH

 

Acer Laptop

Gold

 

Killer Sales Fish

 

Grey Worldwide

 

Killer Jeans Kewal Kiran Clothing Ltd.

Gold
 

Grocery School Bags

JWT

Akshaya Patra

Silver

 

Radio

 

Creative Heading

Agency

Client

Gold / Silver

Holistic Protection

Dentsu

Tetra Pak

Silver

 

Print Production

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Keep Bag Within Reach Of Children

JWT

 

Bangalore BMC

Gold

 

Documentary / Short Film

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Mathrubhumi Seed

 

Mathrubhumi

 

Mathrubhumi

Silver

 

 

Press - Unreleased

 

 

Creative Heading

Agency

Client

Gold / Silver

Save A Home

Publicis

Citibank

Silver

 

 

TVC / Cinema Unreleased

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Digitree

 

Draft FCB Ulka

 

Zee Café Green Turn

Gold

 

 

Young Green Writer Of The Year

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Incredible Green Contest

BBH

 

Acer Laptop

Gold

 

 

Young Green Art Director Of The Year

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Ganesha Campaign

 

Umbrella Design

 

TOI / Bennett Coleman

Gold

 

 

Green Brand Of The Year

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Green Fold 

 

Grey Worldwide

 

Killer Jeans Kewal Kiran Clothing Ltd.

Gold

Holistic Protection

Dentsu

Tetra Pak

Silver

Think Blue Beetle

DDB Mudramax

Volkswagen

Silver

 

 

Campaign Of The Year

 

 

Creative Heading

Agency

Client

Gold / Silver

 

Minus 1 Campaign

 

Cheil Worldwide

 

Samsung Printers

Gold

 

 

Source:
Campaign India