Campaign India Team
Sep 09, 2009

Grey bags creative mandate of JSW Group

Grey India has won the creative duties of the JSW Group. The agency won the account after a multi-agency pitch. The size of the account is estimated to be around Rs. 30 crores.JSW Group is a part of the OP Jindal Group and is present in various verticals such as steel, energy, minerals and mining, aluminum and infrastructure among others.

Grey bags creative mandate of JSW Group
Grey India has won the creative duties of the JSW Group. The agency won the account after a multi-agency pitch. The size of the account is estimated to be around Rs. 30 crores.

JSW Group is a part of the OP Jindal Group and is present in various verticals such as steel, energy, minerals and mining, aluminum and infrastructure among others.

Confirming the win, Sharmila Banerjee, head, corporate communication, JSW Group said, "Grey impressed us with the sheer volume and quality of work that reflected their committed approach to the business. The scope of work includes creating a corporate image for the group and ATL and BTL campaigns for the group and different verticals."

 

 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Publicis Groupe names creative chief for APAC and MEA

Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board

5 hours ago

Landing pages are a perfectly clean marketing tool ...

Responds to Republic TV accusing it of concealing the use of landing pages