Grey India has appointed Hari Krishnan as VP and branch head for its Mumbai branch. This is Krishnan’s second stint at the agency. He had earlier joined Grey in 2007 to head its Bangalore office.
Prior to joining Grey, Krishnan was working with STAR TV as vice president, marketing. He has also worked with Lowe Lintas, JWT and RK Swamy BBDO. He has worked on brands like Britannia, 3M, ITC Foods, HUL, Ford, Maruti Suzuki, Sony, Titan, Fastrack and Tanishq amongst others.
Commenting on the new appointment, Jishnu Sen, COO, Grey India said, “It feels great when senior people come back and I’m pleased to welcome Hari back to Grey. He returns as head of Bombay office at an exciting time and will be an integral part of my core team. It is the ultimate vindication of what we are doing. That our path of change is truly working. I’m excited about what we can do together.”
Krishnan said, "I had left Grey to explore an opportunity outside advertising. I think advertising is one of the few professions which provide an equal measure of excitement and learning by way of constant exposure to multiple categories. I’ve been missing that. However, more than anything else, I’ve been missing Grey because it’s an agency that allows independent thought and encourages new ideas. Brand Accelerator is a fantastic planning tool that helps in doing precisely that. With Jishnu at the helm of affairs, the experience of Bindu Sethi in planning and a new creative leadership in Malvika and Amit, I feel there’s a whole new momentum with Grey now and I’m really excited to be a part of it."