Campaign India Team
Jul 22, 2022

Gozoop to handle PR for Infiniti Mall

No multi-agency pitch involved

Gozoop to handle PR for Infiniti Mall
Gozoop Group has bagged the public relations mandate for Infiniti Mall, a shopping, entertainment and food destination in Mumbai. 
 
The agency will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. It will also create and implement innovative communication strategies for the brand and provide media relations support. 
 
The account was won without a multi-agency pitch and will be handled by Gozoop's Mumbai office. 
 
Samrat Bedi, CEO (India), Gozoop Group, said, “We at Gozoop, place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering that in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

MAAC conducts webinar on AVGC-XR careers

Scanline VFX’s Jay Mehta provides insights into storytelling and VFX careers to over 5,000 students across India.

8 hours ago

Not every brand or company needs to build AI to ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

8 hours ago

Strategic advertising trumps conventional ads ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

9 hours ago

Campaign roundup: Week of 17 March

The latest ad films and campaigns from brands like Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.