Gozoop Group and Puretech Digital have entered into a strategic partnership and launched GZPure. Through this combined entity, the agencies aim to enhance their brand and media performance capabilities.
Both companies will operate independently but aim to provide 'deeper integrated' services to clients.
Rohan Bhansali, chairperson and co-founder, Gozoop Group, said, “Mergers, acquisitions and strategic collaborations have been an integral part of Gozoop's growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergising value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”
Prashant Deorah, CEO, Puretech Digital, added, “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with Gozoop, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavor to provide a wonderful customer experience.”
