Was head of communications, social, PR
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What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.
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The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.
