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A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.
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Omnicom Media Group rebrands as Omnicom Media.
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.