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JWT has created a new positioning for Godrej Appliances, ‘Designed by Curiosity’. The first campaign in the series has been created for Godrej Eon ACs which has been released during the second season of the ongoing Indian Premier League series.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.