Goafest, Day Two: Davis on generosity, free love and good karma

Craig Davis’ career chart, peppered with jobs as varied as biscuit maker, barman, law student, fashion show producer and truck driver among plenty others, is often mentioned by the media. Perhaps fittingly then, the worldwide creative chief of JWT, during the second day of Goafest chose to begin his session with a chat about generosity, free love and good karma. Nothing to do with advertising, on the face of it but as Davis explained, what that meant for advertising people in India was to understand that the advertising community was not as generous as it should ideally be.

by Campaign India Team