Goafest 2013: ‘We need to start reinventing the model of building brands’ – Nitin Paranjpe, HUL

Kicking off the Advertising Conclave, Paranjpe spoke about the shift from creating a myth and communicating it to finding a truth and sharing it – and winning back consumer trust

by Campaign India Team

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

campaignindia.support@haymarket.co.in

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now