Go Cheese assigns digital mandate to Infectious Advertising

Parag Milk Foods has appointed Infectious Advertising to handle the digital communications mandate for Go Cheese. 

 

The agency will help Go Cheese by aiming to create a strategic roadmap as it looks to build a formidable digital presence.

 

Akshali Shah, SVP - strategy, sales and marketing, Parag Milk Foods, said, “We are delighted to be associated with Infectious to ramp up our digital activities. We were impressed by the company’s strategic approach and their ability to deliver digital intelligence. We have been investing a lot of time and effort in our digital initiatives considering the accelerated growth of digital mediums. Infectious will help us increase our reach and engage better with our target audience, while simultaneously contributing to our business goals. We look forward to a long and exciting partnership ahead.”

 

Ramanuj Shastry and Nisha Singhania, co-founders and directors, Infectious Advertising, said, "It’s an absolute honour to be chosen by a massive brand like Go Cheese - a beloved household name in India - as their digital communications partner. We intend to repay the faith reposed on us with some truly exciting and insightful work.”