Live and online experiences agency George P Johnson (GPJ) has expanded its presence in Mumbai by merging into itself city-headquartered events firm Busy Bee. All 14 team members of Busy Bee and clients are now part of GPJ, taking the agency’s headcount to 135 across Bengaluru, Mumbai and Delhi. The GPJ Mumbai office is now headed by one of Busy Bee’s promoters, Karina Varma, who dons the role of business director.
The agency will look at similar expansion opportunities in Delhi, according to Rasheed Sait, VP and managing director, GPJ India.
"Through this (Mumbai) office, we are strategically positioning ourselves to respond quickly and effectively to meet the needs of our clients. This investment in India’s business capital is a testament to the strength of the industry and commitment to servicing our list of growing clientele in telecom, consumer electronics, entertainment, healthcare, automotive, banking, FMCG, IT and other sectors,” said Sait.
The expansion into Mumbai follows GPJ’s creating a ‘Global Event Strategy Hub’ in India to support the agency’s US and EMEA strategy teams. Though the hub, GPJ India supports global teams in areas such as new event opportunity research, competitive intelligence, analytics and event portfolio planning.
“This has helped drive revenues to India and resulted in cost saving for global clients and GPJ offices,” added Sait.
GPJ, a Project Worldwide agency, established India operations in 2003.