Genesis Burson-Marsteller has won four businesses as retainer clients: that of Dolby Technologies India, Cargill, Pitney Bowes Business Insight and Newby India.
Dolby is an audio innovation company, Cargill is an international producer and marketer of food, agricultural, financial and industrial products
and services, Pitney Bowes Business Insight is in the realm of Customer Communication Management, and Newby India makes teas.
Commenting on the new business wins, Prema Sagar, principal and founder, Genesis Burson-Marsteller, said, "The industry is growing and clients are looking for integrated communications that will differentiate them in the market place. Specialisation, an impact-full campaign followed by good execution is key."
A note from Newby said, "Newby India has engaged Genesis Burson-Marsteller as their Public Relations agency to build the brand reputation of Newby Tea as the preferred brand in the super premium Tea segment. Genesis Burson-Marsteller would be enhancing and increasing the brand awareness of Newby Tea through a sustainable Public Relations campaign which will educate, engage and involve the relevant audience strategically. Genesis Burson-Marsteller will also explore cross promotional avenues for engagement with other partners who share synergies with respect to Newby Tea’s discerning target audience."
