Campaign India Team
Aug 22, 2011

Genesis Burson-Marsteller wins four retainer clients

The clients are Dolby Technologies India, Cargill, Pitney Bowes Business Insight and Newby India

Genesis Burson-Marsteller wins four retainer clients

Genesis Burson-Marsteller has won four businesses as retainer clients: that of Dolby Technologies India, Cargill, Pitney Bowes Business Insight and Newby India.

Dolby is an audio innovation company, Cargill is an international producer and marketer of food, agricultural, financial and industrial products
and services, Pitney Bowes Business Insight is in the realm of Customer Communication Management, and Newby India makes teas.

Commenting on the new business wins, Prema Sagar, principal and founder, Genesis Burson-Marsteller, said, "The industry is growing and clients are looking for integrated communications that will differentiate them in the market place.  Specialisation, an impact-full campaign followed by good execution is key."

A note from Newby said, "Newby India has  engaged Genesis Burson-Marsteller as their Public Relations agency to build the brand reputation of Newby Tea as the preferred brand in the super premium Tea segment. Genesis Burson-Marsteller would be enhancing and increasing the brand awareness of Newby Tea through a sustainable Public Relations campaign which will educate, engage and involve the relevant audience strategically. Genesis Burson-Marsteller will also explore cross promotional avenues for engagement  with other partners who share synergies with respect to Newby Tea’s discerning target audience."

Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far