Campaign India Team
Oct 14, 2021

Genesis BCW hires Anish Dasgupta as senior director, digital

Moves from Rain Creative

Genesis BCW hires Anish Dasgupta as senior director, digital
Genesis BCW has announced the appointment of Anish Dasgupta as senior director, digital.  
He moves from Rain Creative (UAE), where he was digital strategy head.
Dasgupta's mandate at the agency is to create strategies using social media, online reputation management, thought leadership, interactive experiences, influencer engagement, crisis management, and more for corporations, consumer brands, foundations and other organisations. 
In a career spanning 15 years, he has also worked with Havas Creative and MRM McCann. "Given the increased focus on digital as a result of the Covid-19 pandemic, I am confident that Anish will help further enhance our digital-first and earned-plus offerings with his extensive expertise and experience.” 
Campaign India

Related Articles

Just Published

21 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

21 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

22 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

23 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.