Genesis BCW hires Anish Dasgupta as senior director, digital

Genesis BCW has announced the appointment of Anish Dasgupta as senior director, digital.  

 

He moves from Rain Creative (UAE), where he was digital strategy head.

 

Dasgupta's mandate at the agency is to create strategies using social media, online reputation management, thought leadership, interactive experiences, influencer engagement, crisis management, and more for corporations, consumer brands, foundations and other organisations. 

 

In a career spanning 15 years, he has also worked with Havas Creative and MRM McCann. "Given the increased focus on digital as a result of the Covid-19 pandemic, I am confident that Anish will help further enhance our digital-first and earned-plus offerings with his extensive expertise and experience.”