Campaign India Team
Jun 24, 2020

Jaslok Hospital and Research Centre assigns PR mandate to Genesis BCW

Account won post a multi-agency pitch

The agency's Western region will handle the mandate
The agency's Western region will handle the mandate
Genesis BCW has bagged the PR and communications mandate for Jaslok Hospital & Research Centre. The business was won following a multi-agency pitch which was conducted in April.
 
Genesis BCW will work with Jaslok to spotlight  the hard work and dedication shown by their doctors, nurses and healthcare staff.
 
George Alex, COO, Jaslok Hospital and Research Centre, said, "The ongoing pandemic has created a huge burden on the healthcare infrastructure in India. We remain firm in our commitment to provide patients with the best-in-class medical facilities and healthcare services required to diagnose and treat the most complex and challenging illnesses. We are excited to work with our new communications partner, Genesis BCW, to leverage their expertise to achieve our goals.”
 
Deepshikha Dharmaraj, chief executive officer, Genesis BCW, said,  “At a time when the pressure on India’s healthcare system is at an all-time high, we are honored to be chosen as Jaslok Hospital’s PR and communications partner. It is with much pride that we take on this opportunity to support our frontline health workers by using our creative and strategic approach to communications to deliver results that have real and lasting impact.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides

2 hours ago

Unilever prepares to call international media-buying...

FMCG giant uses three agency holding companies

2 hours ago

Omnigel gets to the root cause of pain

Watch the films conceptualised by Brand David here