Genesis BCW has bagged the PR and communications mandate for Jaslok Hospital & Research Centre. The business was won following a multi-agency pitch which was conducted in April.
Genesis BCW will work with Jaslok to spotlight the hard work and dedication shown by their doctors, nurses and healthcare staff.
George Alex, COO, Jaslok Hospital and Research Centre, said, "The ongoing pandemic has created a huge burden on the healthcare infrastructure in India. We remain firm in our commitment to provide patients with the best-in-class medical facilities and healthcare services required to diagnose and treat the most complex and challenging illnesses. We are excited to work with our new communications partner, Genesis BCW, to leverage their expertise to achieve our goals.”
Deepshikha Dharmaraj, chief executive officer, Genesis BCW, said, “At a time when the pressure on India’s healthcare system is at an all-time high, we are honored to be chosen as Jaslok Hospital’s PR and communications partner. It is with much pride that we take on this opportunity to support our frontline health workers by using our creative and strategic approach to communications to deliver results that have real and lasting impact.”