Maruti Suzuki has announced the appointment of Genesis BCW as its aPR agency in India.
Genesis BCW will work with Maruti Suzuki on its local brand image and create positive impact across corporate, products and services, as well as its CSR portfolios.
Sanjeev Handa, VP and head of corporate communications, Maruti Suzuki India, said, “We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership. With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”
Prema Sagar, CEO and founder, Genesis BCW, said, “Over three decades ago, Maruti Suzuki revolutionized the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money. We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”