Genesis BCW has announced the appointment of Arijit De as chief client officer.
De joins the agency after handling the corporate communications for two Indian family-run groups between January 2020 and August 2021. Prior to this he was chief communications officer at Reliance Capital.
At Genesis BCW, De will provide clients with strategic communications counsel across messaging, stakeholder insights, organisational change, and issues and crises.
Deepshikha Dharmaraj, chief executive officer, Genesis BCW, said, "Arijit brings back to Genesis BCW a unique insider’s view across the worlds of corporate, media and agency. Our clients and employees will benefit greatly from his deep understanding of strategic decision-making and the nuances of today’s communications ecosystem at a local, regional and global level. We are delighted to be able to tap into this multi-dimensional perspective for our clients and people as we strengthen our earned-plus offering.”
In a career spanning 25 years, he has also worked with Standard Chartered and Bank of America Merrill Lynch. He started his career as a business journalist.