Campaign India Team
Mar 23, 2011

GECs stave off cricket

All 6 show improvement

GECs stave off cricket

Week 12 proved to be a good week for the Hindi general entertainment channels, even as the ICC World Cup moved gears and neared the knock-out stages.

STAR Plus jumped 30 GRPs to 305 (TAM, HSM, CS4+), while Colors increased by 18 GRPs to deliver 257.

Zee was at 207 GRPs, while Sony jumped to 183 (133 in the previous week) GRPs.

SAB moved up 12 GRPs to finish with 136.

Imagine, too, had an improved performance, notching up 73 GRPs.

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