Sony's improved showing
STAR Plus zoomed to 390 GRPs in Week 4 (TAM, HSM, CS4+) from 326 GRPs while second place Colors dropped to 243 GRPs from 276 in the previous week.
Zee moved to within 8 GRPs of Colors with an improved 235 GRPs.
Sony moed up to deliver 173 GRPs, while SAB was steady at 137 GRPs.
Imagine was at 86 GRPs.
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Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Asia-Pacific recorded a growth decline of 7.4%.
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Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.
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