Sony's improved showing
STAR Plus zoomed to 390 GRPs in Week 4 (TAM, HSM, CS4+) from 326 GRPs while second place Colors dropped to 243 GRPs from 276 in the previous week.
Zee moved to within 8 GRPs of Colors with an improved 235 GRPs.
Sony moed up to deliver 173 GRPs, while SAB was steady at 137 GRPs.
Imagine was at 86 GRPs.
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Watch the film conceptualised by Lowe Lintas here
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The findings also state that influencer marketing could become a part of affiliate campaigns
Watch the film conceptualised by Songfest here
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Will continue to be a part of the agency’s Exco
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