Sony's improved showing
STAR Plus zoomed to 390 GRPs in Week 4 (TAM, HSM, CS4+) from 326 GRPs while second place Colors dropped to 243 GRPs from 276 in the previous week.
Zee moved to within 8 GRPs of Colors with an improved 235 GRPs.
Sony moed up to deliver 173 GRPs, while SAB was steady at 137 GRPs.
Imagine was at 86 GRPs.
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Watch the film conceptualised by Wavemaker and Ogilvy here
A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them
The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool
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