Sony breathes down Zee's neck
STAR Plus recovered lost ground and zoomed to 379 GRPs (Week 48, TAM, HSM, CS 4+) to reinforce their number one status.
Colors slipped to 264 GRPs from 291 GRPs.
Zee was steady at 206 GRPs, while Sony shot up to 201 GRPs.
SAB TV was at 135 and Imagine at 108 GRPs.
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The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
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As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
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