Zee TV and Sony are biggest gainers for Week 30
Star Plus and Colors lost GRPs, but managed to retain their top two positions. Both channels lost 4 GRPs, with Star Plus ending the week with 316 GRPs while Colors registered 267 GRPs. Zee TV has gained 35 GRPs to cement its third spot with 220 GRPs. Sony gained 11 GRPs to end the week with 193 GRPs.
Sab TV lost 9 points and maintained its fifth spot with 124 GRPs. Imagine ended the week with 66 GRPs, while Star one and Sahara One ended their weeks with 36 and 33 GRPs respectively.
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The author reviews some of the work brands released during 'earth hour'
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
Watch the film conceptualised by Ogilvy here
The holding company also suspends share buybacks, its dividend and financial guidance.
