Campaign India Team
Aug 25, 2011

GEC Ratings: Star Plus and Sony register increase in GRPs

Sony gained 50 points to end Week 34 with 245 GRPs

GEC Ratings: Star Plus and Sony register increase in GRPs

Sony was the biggest gainer of Week 34 with an increase of 50 points to end the week with 245 GRPs from 195 GRPs. Star Plus registered an increase of 20 points to end the week at 297 GRPs. Following a marginal dip in GRPs, Colors reached 232 GRPs from its previous 236 GRPs.

Zee TV also registered a marginal increase in viewership by with 194 GRPs, an increase of four GRPs from 190 GRPs registered last week. Sab gained a single GRP to reach 128 GRPs, while Imagine gained five GRPs to close at 76 GRPs. Both, Star One and Sahara One, lost GRPs to end the week with 32 GRPs and 31 GRPs respectively.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

2 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

3 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

3 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch