With increasing ad avoidance on TV, and the increasing penetration of upmarket malls and retail spaces, Future Media held an event, “Gone in 30 seconds – an evening of defining trends”, where industry experts KV “Pops” Sridhar from Leo Burnett, Juju Basu from Saatchi and Saatchi and Craig Mapleston, GM, Bates 141 Singapore, took the audience through an exercise on how to target audiences at the points of sale, at the moment of truth.
Unilever Singapore’s Rahul Welde spoke on his thoughts of the communication challenges of the future.
The evening also saw the announcement of the winners of the “Gone in 30 seconds” contest that challenged creatives to creative communication without audio, with three winners pocketing Rs.75,000 each and two pocketing Rs. 50,000 each. The winners entries were Doors (created by Nitin Das, Shaliesh Prabhu and Harpreet Singh Chadha), Passive smoking kills (created by Devraj Tripathi and Santosh Sonavane), Bird Drop (created by Imran Khan Hanafi, Hiren Desai, Bhushan Vaidya, Bob D’Silva and Raphael Das), Rash driving (created by Rajesh Sethi and Manav Sethi) and T’nod knird dna evird (created by Minoti Anand Shetye, Gwendoline Fernandes, Tabish Sheikh, Bob D’Silva and Raphael Das).
The name of the last film is not a typo. Figure it out for yourself.