Future Media announces winners of 30 sec contest

With increasing ad avoidance on TV, and the increasing penetration of upmarket malls and retail spaces, Future Media held an event, “Gone in 30 seconds – an evening of defining trends”, where industry experts KV “Pops” Sridhar from Leo Burnett, Juju Basu from Saatchi and Saatchi and Craig Mapleston, GM, Bates 141 Singapore, took the audience through an exercise on how to target audiences at the points of sale, at the moment of truth.Unilever Singapore’s Rahul Welde spoke on his thoughts of the communication challenges of the future.