Fujifilm India’s new brand film highlights courage and technology in remote healthcare

Fujifilm India has launched its new brand film, ‘Healthcare Technology that Transcends’, under its ongoing ‘Stories of More Smiles’ series. Shot in the scenic yet challenging terrain of Spiti Valley, Himachal Pradesh, the film highlights how advanced healthcare technology and human dedication come together to serve communities in some of India’s most remote regions.

Conceptualised by Fujifilm India’s corporate communications and CSR team, with CTA Communications as the creative agency, the film was directed by Kshiteej Dua and produced by BAD Studio Productions LLP. Over three days, a 50-member crew filmed across Key Monastery and Langza Village, following the journey of Rohini, a healthcare worker who travels through snow-covered passes to deliver essential medical care.

At the centre of the story is the Apollo Telemedicine Networking Foundation, which runs mobile healthcare camps under Fujifilm India’s ‘Care on Wheels’ sustainability initiative. These camps have reached over 15,000 people across Himachal Pradesh, providing blood chemistry tests and essential health screenings in regions where access to medical facilities is limited.

Koji Wada, managing director of Fujifilm India, said, “This brand film reflects our belief that innovation in technology can be a bridge of hope. We aim to use our expertise to bring smiles through accessible healthcare solutions.”

Abhi Shekhar Singh, vertical head – corporate communications and CSR, added that the film was inspired by real stories of resilience from the ‘Care on Wheels’ programme, serving as both documentation and inspiration for the healthcare community.

Shot on Fujifilm Fujinon Premista Cine Lenses, the film captures how technology and empathy work together to overcome barriers, reaffirming the brand’s purpose of ‘Giving our world more smiles.’