View the work that caught our attention here
World Friendship Day was celebrated on 6 August. Celebrations this year were a tad bit muted, as we didn't see the amount of brand work hit our inboxes compared to previous years.
Among the work that we saw, here's what caught our attention:
Goibibo
Godrej L'Affaire
Hala Mobility
Lay's
Licious
Pepsi
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The tech company has worked with Accenture Song before on the creative side.
Claiming to slash production time, not brand value, ^a t o m Network’s new AI-driven creative engine promises speed and strategic smarts for tired marketers.
McCann created the campaign, which was directed by Thomas Vinterberg.
John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses.
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