View the work that caught our attention here
World Friendship Day was celebrated on 6 August. Celebrations this year were a tad bit muted, as we didn't see the amount of brand work hit our inboxes compared to previous years.
Among the work that we saw, here's what caught our attention:
Goibibo
Godrej L'Affaire
Hala Mobility
Lay's
Licious
Pepsi
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Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
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No wins in top-tier categories on final day, but India’s tally climbs to 31 Lions—marking a modest creative momentum shift.
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Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.
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