Campaign India Team
Aug 05, 2019

Friendship Day 2019: How brands celebrated

View the work here

Friendship Day 2019: How brands celebrated
Brands celebrated World Friendship Day 2019 (4 August 2019) with pieces of work released across social media. Here are a few that caught our attention.
 
Fulcro 
 
Fulcro released this picture on Instagram to show the 'friendship' of creativity and technology.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fulcro (@fulcroworld) on

 
IDBI Life Insurance
 
Extending its #KeepMoving philosophy, IDBI Federal Life Insurance urged friends to get out and meet each other instead of texting them on the day. 
 
McDowell's
 
McDowell’s partnered with music band Sanam to release an original song – ‘Apni Yaari’. The song was conceptualised by Qyuki Media and the music video was produced by The Glitch.
 
SBI Life Insurance
 
SBI Life Insurance tweeted to competitors to wish them for the day. The message was about uniting towards a common goal of protecting a billion lives. The campaign was conceptualised by WATConsult. 
 
Source:
Campaign India

Related Articles

Just Published

Premium
'Finding that balance between speed-to-market and getting it right': Eileen R Lynch
Premium
15 hours ago

'Finding that balance between speed-to-market and ...

The global CMO of Refinitiv speaks about what inspires her, the importance of holding on to the attribute of trust and the must-dos in a rebranding exercise

Premium
Facebook allows users to limit data shared with advertisers
Premium
17 hours ago

Facebook allows users to limit data shared with ...

Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.

Premium
Goafest 2020: Red Abby introduced
Premium
20 hours ago

Goafest 2020: Red Abby introduced

'The Red Abby' is an appeal to the industry to design inspiring behavior change campaigns that address the issue of violence against women

Premium
Axis Bank places the emphasis on the 'human side' of banking
Premium
20 hours ago

Axis Bank places the emphasis on the 'human side' ...

Watch the film conceptualised by Lowe Lintas here