Campaign India Team
Aug 05, 2019

Friendship Day 2019: How brands celebrated

View the work here

Friendship Day 2019: How brands celebrated
Brands celebrated World Friendship Day 2019 (4 August 2019) with pieces of work released across social media. Here are a few that caught our attention.
Fulcro released this picture on Instagram to show the 'friendship' of creativity and technology.

A post shared by Fulcro (@fulcroworld) on

IDBI Life Insurance
Extending its #KeepMoving philosophy, IDBI Federal Life Insurance urged friends to get out and meet each other instead of texting them on the day. 
McDowell’s partnered with music band Sanam to release an original song – ‘Apni Yaari’. The song was conceptualised by Qyuki Media and the music video was produced by The Glitch.
SBI Life Insurance
SBI Life Insurance tweeted to competitors to wish them for the day. The message was about uniting towards a common goal of protecting a billion lives. The campaign was conceptualised by WATConsult. 
Campaign India

Related Articles

Just Published

2 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

2 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

2 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging