Brands celebrated World Friendship Day 2019 (4 August 2019) with pieces of work released across social media. Here are a few that caught our attention.
Fulcro released this picture on Instagram to show the 'friendship' of creativity and technology.
IDBI Life Insurance
Extending its #KeepMoving philosophy, IDBI Federal Life Insurance urged friends to get out and meet each other instead of texting them on the day.
McDowell’s partnered with music band Sanam to release an original song – ‘Apni Yaari’. The song was conceptualised by Qyuki Media and the music video was produced by The Glitch.
SBI Life Insurance
SBI Life Insurance tweeted to competitors to wish them for the day. The message was about uniting towards a common goal of protecting a billion lives. The campaign was conceptualised by WATConsult.
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Watch the films conceptualised by Leo Burnett here